The Team

Tasha Kheiriddin | Founder and CEO

tasha-kheirridenTwenty years ago, Tasha had a dream. She wanted to forge a career in media and influence public debate. Through a combination of serendipity and hard work, she made it happen.  Over the past two decades, she has worked as a producer with CBC Newsworld, an award-winning host-producer at the Cable Public Affairs Channel, a host with CTV NewsChannel, and hosted her own radio talk shows at NewsTalk 1010 and Global News Radio in Toronto.  In print, she served on the editorial board of the National Post and penned a long running column with the paper, as well as with ipolitics.ca. Fluently bilingual, today she writes a weekly column for GlobalNews.ca, delivers regular political and current affairs commentary on Global, CBC News Network, and Radio Canada, and is a sought-after public speaker and moderator. In 2016, the Women’s Executive Network named Tasha one of Canada’s “Top 100 Most Powerful Women” for her work in media and communications.

Her dream is now to teach you how to do the same. Or, to just get through an interview without breaking into a cold sweat. Let her and her team teach you how to get your message out - and never be at a loss for words.

Follow Tasha on Twitter and Instagram @tashakheiriddin
Email: tashakheiriddin@ellipsum.ca 

Want to learn more? Drop us a line!

Arlene Bynon | VP Media

Award winning journalist Arlene Bynon has spent a career perfecting the art of the conversation with some of the most intriguing minds on this planet. From prime ministers to playboys, from scientists to serial killers, Arlene has probed and prodded a long list of the newsmakers in our midst.

It’s a career that began in radio, producing and hosting the long running, top rated, daily current affairs show Chronicle on CHFI radio plus Sunday Sunday the national documentary program that aired in 33 markets across Canada. Both shows were the recipients of 17 international awards from the prestigious New York Radio Festival.

Arlene was also the VP of current affairs for Rogers Broadcasting Inc. Then the questions and the microphone moved to Global Television and the Prime Network where The Bynon Show became the go to daily talk show for some of the world's most recognizable names including Hugh Hefner, Alec Baldwin, Buzz Aldrin, Tommy Lee and a special for the millennium with the country's living Prime Ministers

The Bynon Show was recognized for its depth and entertainment with a Gemini nomination.

As one of Canada’s most accomplished interviewers Arlene went back to the radio studio at Corus Entertainment's AM640, as the first female in Canada to host a prime afternoon drive slot.  Now, the guests included the listeners as Arlene debated and challenged in a talk radio format.

Besides broadcasting, Arlene also has a long history in print. She was  a columnist for the original National Post and her feature and investigative pieces have been published in the Toronto Star, the Globe and Mail , the London Mail on Sunday , and Canadian House and Home.

Arlene is still having big conversations!  As the host of The Arlene Bynon Show on SiriusXM Canada 167 from 10 to 12  she takes the listeners on a daily trip analyzing politics and news from around the world with a bevy of top political guests and columnists.  The show covers breaking news and top issues from a Canadian perspective  in Washington, Ottawa, London and wherever the stories are unfolding. From arts to politics and breaking news she’s still on the hunt for what matters and what we care about…

On camera, on radio and in print Arlene has had a career specializing in the art form of the media story, and knows the craft of making a an interview both compelling and on message.  Experience makes a great teacher.

Follow Arlene on Twitter @ArleneBynonShow

Marni Soupcoff | Senior Writer

Marni penned her first stories at the age of four and has been going strong as a writer ever since, earning her B.A. in Writing Seminars at the Johns Hopkins University. After columnizing her way through college, eventually graduating Phi Beta Kappa, Marni earned a law degree from Stanford University and practiced as a constitutional litigator in Washington, D.C. During her media career, Marni has worked as deputy comment editor, columnist, and editorial board member at the National Post, where she tackled all the issues of the day, from health policy and human rights law to economics and the entertainment industry. She served as managing editor for blogs at Huffington Post Canada, where she curated and edited content from writers with widely varying degrees of experience, significantly increasing blog traffic to the site. And under her watch as executive director, the Canadian Constitution Foundation exceeded all its past records for media publications and radio and television appearances. Marni remains a popular weekly columnist for the National Post, a regular contributor as a humour columnist for Regulation magazine, and a veteran leader of seminars on how to write effective blog posts and op-eds. Having spent much of her career preparing the work of others for publication, Marni is a sensitive and effective editor who is adept at improving any piece of work while maintaining the writer's voice and intent.

Marni would be delighted to help you in this way. Or to offer some tips from her years of vetting submissions for the op-ed pages of a national newspaper; her many television and radio appearances, including as a regular panelist on CBC's The National; or her experience ghostwriting for private clients. Marni loves a good story and a persuasive argument - and is ready to make yours the best it can be.

Follow Marni on Twitter at @soupcoff